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Website Promotion - Rich is getting richer

Das Web - eigentlich ja die ganze Welt - ist ungerecht, sie funktioniert nach dem Prinzip ‘Rich is getting richer’. Ein schönes Anschaungsbeispiel war der Rausschmiss der BMW Website aus dem Google-Index (hab’ ja sogar ein kleines Experiment mit Technorati gestartet - ist aber gefloppt…). Wie BMW von der Sache betreffend Linkaufbau und Besucherzahlen profitiert hat, steht im SEO Blog schön beschrieben.

Dieser Mechanismus finde ich sehr spannend. BMW zieht also einen Nutzen daraus, unsauber gespielt zu haben. Was sich nach dem Rauswurf hinter den Kulissen auf höchster Management-Ebene zwischen Google und BMW abgespielt hat, wird man nie erfahren. Bei 99.99999999% aller anderen Websites hätte kein Hahn nach einem Rausschmiss gekräht und eine Wiederaufnahme in den Index hätte wohl Monate gedauert.

Die Gründe dafür, dass BMW einen Nutzen aus der Affäre ziehen kann, sind eigentlich recht simpel: erstens hat die Botschaft, dass ein Top-Autohersteller aus dem Google-Index geflogen ist, einen hohen Viralfaktor und es erfolgt eine epidemische Verbreitung im Web, inklusive Links und Besucher. Zweitens hat BMW die Macht, drohende Konsequenzen zurechtzubiegen. Otto Normal-Webmaster und Normal-Blogger haben es hier schwerer…

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Kommentar

  1. 7. November 2006 von Wemaxx

    Alle haben über die BEIDEN gesprochen und wiedermal wurde Googles Image gestärkt und BMW wurde auch erwähnt.